Orvis - Return to Roots

Simon Perkins shared on a recent podcast about his plans to return Orvis to their roots regarding fly fishing and wingshooting. He said he's been listening to customers lately.

Significant changes have been occurring at Orvis for a couple years now. Once of which they closed 30 of their 64 stores. The most significant change? Just guessing, I'm thinking fewer customers affected Orvis's profit margins.

Orvis's 170 year legacy is something rare with companies still in business today, and I would love to see it continue through this century and longer. Simon reviewed their history, values as a family business, then went on to share the state of the world economy and their new business strategy...Return To Roots.

Before I was a loyal Winston fan, I fished with Orvis fly gear for many years. Back in those days, I was as loyal to Orvis as I now am with Winston. When I began fishing small streams, Orvis was a name brand known for ultra-light fishing gear. And I began wading small streams with an Orvis Superfine fly rod in hand. Those were the days when Orvis offered serious fishing and hunting gear. And by that I mean tough, quality hunting and fishing gear that performed in nature's wild outdoors! Their sportsmen clothing line were made to meet the hunting and fishing needs of true outdoorsmen, and didn't look like they came off a rack at GAP or Banana Republic. We'll have to wait and see if Simon does indeed realign the company back to their roots...or not.